I started a seminar last week by writing these dividend numbers on the board. The dividends begin in 1995 and are from from a well know company which makes drinks, generally, we should not drink: 44¢, 50¢, 56¢, 60¢, 64¢, 68¢ (in 2000), 72¢, 80¢, 88¢, $1.00, $1.12, $1.24, $1.36, $1.52, $1.64, $1.76, $1.88, $2.04. Why would you want anything else but a growing income? Why would you buy a bond which has fixed income. Does the fluctuating price of the stock really matter if it is tossing out income like this? Notice the income kept going up during the tech crash of 2000 and the financial crisis of 2008.

http://www.theglobeandmail.com/globe-investor/investment-ideas/a-value-investing-approach-with-a-dividend-tilt/article5858055/