Your biggest concern will be that the price of the common stock you buy might decline right after you buy it. It well might. (For instance, few months after I bought Loblaw (L ticker symbol, and there's no 's') at $57.60 and $54.75, Loblaw's price, in August and September of 2006, dropped to just below $50.) Don't let this worry you in the least. (I'll add more to this topic later. It's important. Refer to
FAQ #3 below for now)
• The dividend-paying stocks we follow are not volatile. They fluctuate in price, but not by much. They are solid companies with recurring earnings which have paid dividends for years.
• It you bought a stock near the top of a list sorted by yield (the Report on Business has one every Saturday..not the top ones, though, see below under High Yield) and checked before purchasing thatthe stock had a recent dividend increase, you most likely obtained it at a value price. It won't decline much…that's already occurred. (Eg: Sun Life just above $42 in July 2006).
• The longer you own a common stock with a growing dividend, the safer it becomes. As the dividend grows, the floor price supporting the price does too. Within a couple of years, with the growing dividend, the price rarely reverts below your purchase price.
• The dividend will support the price.
• Over two decades I've been following the strategy, I've only had a couple of bad stocks, and only one where the loss was substantial: Royal Trust in 1993. There was a warning before hand: I failed to heed the warning and was burnt. Royal Trust's yield got way too high…more than a percentage point abouve the next one in the list.
• When you select a common stock with a growing dividend, as the dividend grows the price of the stock grows too. Think about it. It has to. This is the main reward of the dividend growth strategy: you get both a growing income and capital appreciation.
(Want more detail on this point? Go to a book store, find S&P's Guide to
Creating Wealth with Dividend Stocks by Joseph Tigue. Stand there and read page 66 and page 110. If you have time, sit down and read all of Chapter 5.)
• If you are concerned about the safety of dividend-paying stocks when the stock market, as a whole, 'crashes', this sentence from Donald Coxe's June 2004 Basic Points, should ease your concerns. Most good dividend-paying stocks actually rose as the market as a whole crashed in 2004. “An investor who owned a portfolio of high-quality stocks that had records of more than 10 years of dividend payments growing faster than inflation would barely have noticed the bear market and would have outperformed most market indices since March 2000, let alone outperforming Nasdaq.”
What it all boils down to is this: TCR p 364 June 1996
Do you want a fixed income and a guarantee of your deflated capital from a GIC or bond, or
Do you want to enjoy a growing income from appreciating common shares?
It's a big leap, it will take courage, but boy is it worth it. Try just a hundred shares for a start. Be brave. These are good solid common stocks that have been and will be around for years. It's the growing income you are after: never mind the price after you've bought. Once you see how it works, you'll not want to sell in any case. And most likely you'll wish you started earlier and bought 200 shares and not just 100 shares. And there's little maintenance and no annual fees as with mutual funds.