Yield on Cost

“If you are planning to retire in 10 to 15 years, we think you should consider buying stocks that have long histories of dividend increases. While investors tend to look at the current yield (the indicated dividend dividend by the share price) of a stock, we believe yield on cost (the indicated dividend divided by the per share purchase price) may be a more accurate measure of the long term value of a dividend.” Standard and Poors Outlook, September 8 2004

“For me the value of YoC is understanding the history of how a company treats its shareholders. In other words, simply helping to answer the question, “Is it a good company to invest in over the long term?”

“Shares of Microsoft currently have a dividend yield of about 3% (October 2012). After a consistent annual increase of 15%*, for five years in a row, your dividend yield will equal 6% on those original shares even if the stock has not moved at all during that time period. Fast forward 5 more years, and you will be sitting on 12% dividend yield each and every year without doing anything extraordinary.” Shmulik Karpf (The Motley Fool) *MSFT's rate of dividend growth since starting its dividend in 2003 has been 15% a year.

81% yield on cost - “From 1956 to 1981, the IBM dividend grew 19 percent a year. That 19 percent is a handsome return all by itself, even if capital appreciation had been zero. The total accumulation of dividend over those 25 years equaled six times the original purchase price in 1956. The 1981 dividend was equal to 81 percent of the original purchase price.” Peter L. Bernstein, FAJ March/April 1985